Colors
Primaries and Secondaries
Hex: #00a5bb
CMYK: 85 11 25 0
RGB: 0 165 187
Hex: #002039
CMYK: 95 35 10 85
RGB: 0 32 57
Hex: #f79141
CMYK: 0 52 83 0
RGB: 247 145 65
Hex: #d81e52
CMYK: 11 100 61 0
RGB: 216 30 82
Logo
We require that you follow the guidelines to ensure our logo looks the best on where you plan on implementing it. Please do not alter our logo in any way, including changing colours, dimensions, removing either the icon or wordmark and so on.
Includes: JPG, PNG, and EPS.
Includes: JPG, PNG, and EPS.
Includes: JPG, PNG, and EPS.
Logo Variations: Don'ts
Refrain from modifying the logo in any way. The logo should remain the same as noted above. The AltaML brand should be used thoughtfully and consistently.
- Do not change the colour lock-up
- Do not rotate the logo
- Do not scale individual elements
- Do not scale logo disproportionately
- Do not reposition wordmark
- Do not skew the logo
- Do not apply additional effects
- Do not use low-resolution artwork
Clear Space
The logo requires a defined area around the elements to “breathe” correctly. This area is referred to as the clear space and should never contain other graphic or typographic elements.
The clear space is based on distances calculated from within the logo itself and should always be considered as the minimum distance between the logo and other elements. Because the clear space is derived from the logo, it will scale up and down based on usage.
The main measurement is defined by the height of the letter “A”. This distance is then used to define the logo’s surrounding clear space.
